Invited Speakers

Prof. Boo Ho Voon

Universiti Teknologi MARA Sarawak, Malaysia

Prof. Dr. Voon is a professor of marketing at Universiti Teknologi MARA Sarawak, Malaysia. He is an experienced researcher who has published many papers and a few books in service management and marketing, strategic value-chain, and educational administration research. His book chapter on ‘Confucian values for service excellence’ can provide strategic insights. He has years of experience in education and banking in Sarawak before joining the academia. He teaches various strategic marketing and research methodology courses as well as supervised learners at bachelor degree and postgraduate levels. His innovations such as ServEx, BEHAVE, BLUE-SEA, eDioms (Chinese Marketing), Marketing Research MOOC and MyServEx system have won prestigious awards locally and internationally. MyServEx is commercialized. His consultancy projects on service management, customer experience and product development have helped the clients, and Sarawak government. His current research projects include socio-economic development service, rehabilitation service excellence, and personal service attitudes.

Title: Leveraging Community-based Rehabilitation for Service Excellence and Sustainability

Abstract: The people with disabilities (PwDs) require consistent and inclusive healthcare services from the related stakeholders to leverage their socio-economic well-being and sustain the inclusivity for shared prosperity. Ideally, the service providers and related stakeholders need to go near and be with the PwDs. The community participation is imperative and hence the existence and sustenance of community-based healthcare services for the PwDs. Community-based rehabilitation (CBR) provides critical services to help needy special children live productively. Nevertheless, there are always unresolved challenges regarding facilities, human resource and technology. The service programmes require a well-coordinated and effective service system. Research and development as well as continual promotional activities are necessary to assist these CBRs for sustainable service excellence management. Undoubtedly, inclusive empathic service is essential for the CBR centres to serve the targeted stakeholders as the rehabilitation services are often underdeveloped, poorly coordinated, under-resourced and undervalued.


Assco. Prof. Chi Sheh

University of the West, USA

Dr. Chi Sheh is an Associate Professor at University of the West (UWest), teaching in the areas of finance, accounting, statistics, and economics. Dr. Sheh's research interests has centered around ways to apply Buddhist philosophy and Humanistic Management principles to corporate and investment decisions, including the inclusion of environmental, social, and governance (ESG) factors. He recently published a book chapter titled “A Buddhist Perspective on Humanizing Business”, where he lays out practical implications of Buddhism for Humanizing Business.
Dr. Sheh is the Director of the UWest Socially Responsible Investment Fund, where he directs MBA students in the selection of socially responsible companies, mutual funds, and ETFs based on detailed analysis of financial data as well as ESG metrics. Dr. Sheh is also the founding advisor to the Sustainable Investing Club at UWest, which seeks concrete and practical ways to make investing more sustainable, and in the process serve as a platform to foster innovative ideas in sustainable investment. His professional experience also includes working as a financial analyst for Enron Corporation, in the areas of Power Trading, International Energy and Water Project Development, and Commercial Energy Risk Management and Services.

Title: Fostering Inclusivity in Small Businesses: Generative AI-Driven Chatbots, Current AI Tools, and ChatGPT Plus as Cost-Effective Catalysts for Effective DEI Training

Abstract: This essay explores the strategic integration of generative AI-driven chatbots and current AI tools, including ChatGPT Plus, into diversity, equity, and inclusion (DEI) training for small businesses.
We find that compared to traditional DEI training methods, the use of AI-driven chatbots is not just cost-effective, but also offers an effective DEI training tool for resource constrained small businesses.


Assoc. Prof. Jing Fu, Fukuoka Institute of Technology, Japan

Dr. Jing Fu is Associate Professor at Department of System Management, Fukuoka Institute of Technology. Prior to her current position, she worked as Assistant Professor at Tokyo Institute of Technology. She is also Adjunct Lecturer at Faculty of Economics in Fukuoka University, Research Associates at Systemic Risk Centre in London School of Economics and Political Science and was a visiting scholar at Arizona State University and Indiana University Bloomington. She obtained her Ph.D. in Economics at Tokyo Institute of Technology, and bachelor at Tsinghua University. She is teaching Advanced Business Systems, Management Simulation, Operations Research, Game Theory, etc. Her current research interest lies in discounted stochastic games and its application to club network formation, systemic risk and network resilience. She is also interested in information diffusion game and data envelopment analysis game. She has published 25 journal and conference papers, including Dynamic Games and Applications, Journal of Fixed Point Theory and Applications, Central European Journal of Operations Research, Journal of Japan Industrial Management Association, etc. She is a board member of Asian Association of Management Science and Applications, Operations Research Society of Japan (Kyushu Branch) and Japan Industrial Management Association (Kyushu Branch).


Title: A Strong Mechanism for Informed Principal Problem

Abstract: We consider the problem faced by an informed principal in attempting to contract with a privately informed agent who will take an unobservable action. The agent not only has private information about the agent's own type but also holds probability beliefs about the principal's type that are unknown to the principal. The fundamental problem faced by the principal is that the very act of choosing a contracting strategy changes the agent's probability beliefs about the principal's type, and this in turn induces a change in the agent's behavior - the very behavior upon which the principal's contracting strategy was based in the first place. Thus we have a problem of infinite regress - a well-known problem in signaling games, made much more complicated here by the presence of moral hazard. Here we will present a new approach to this problem: we will suppose that in addition to the agent's type, s∈S, the agent has a belief reaction type, μ(dt|s, C), linking the principal's catalog choice to the agent's probability beliefs about the principal's type. Then we will solve the informed principal's contracting problem for a principal who holds set-valued conjectures concerning the agent's reaction types.


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